Marketing Professional/Paid Media Program Manager
Job Description
Paid Media Program Manager (Growth & Activation)
Remote Contract
Our client is a global innovator in advanced technology solutions, helping organizations bridge the physical and digital worlds to drive productivity, efficiency, and sustainability. Their platforms support critical industries such as construction, transportation, agriculture, and geospatial services by combining intelligent software, connected hardware, and powerful data insights.
They are seeking a Paid Media Program Manager to build and scale the foundational systems that power high-performing paid media initiatives across the organization. This role is ideal for a strategic, systems-oriented marketer who excels at creating structure, enabling new channel adoption, and designing scalable frameworks that improve media effectiveness. Rather than managing day-to-day campaign optimization, this position focuses on building the programs, processes, and standards that allow paid media efforts to perform at scale globally.
Here’s what you’ll be doing:
Key Words: Paid Media Program Manager, digital marketing strategy, marketing operations, audience segmentation, first-party data activation, 6sense, demand generation, marketing automation, campaign frameworks, channel activation, program management, CRO, landing page optimization, B2B marketing, marketing analytics
U.S. Citizens, Green Card Holders, and those authorized to work in the U.S. for any employer will be considered.
Remote Contract
Our client is a global innovator in advanced technology solutions, helping organizations bridge the physical and digital worlds to drive productivity, efficiency, and sustainability. Their platforms support critical industries such as construction, transportation, agriculture, and geospatial services by combining intelligent software, connected hardware, and powerful data insights.
They are seeking a Paid Media Program Manager to build and scale the foundational systems that power high-performing paid media initiatives across the organization. This role is ideal for a strategic, systems-oriented marketer who excels at creating structure, enabling new channel adoption, and designing scalable frameworks that improve media effectiveness. Rather than managing day-to-day campaign optimization, this position focuses on building the programs, processes, and standards that allow paid media efforts to perform at scale globally.
Here’s what you’ll be doing:
- Lead the identification, evaluation, and launch of emerging and high-impact paid media channels, including niche and review-based platforms
- Develop structured go-to-market frameworks for new channels, including audience strategy, testing plans, and performance benchmarks
- Partner with data, analytics, and marketing operations teams to activate and optimize first-party audience data and intent-based segments
- Build and manage governance models for audience segmentation, tracking integrity, naming conventions, and data activation processes
- Establish scalable best practices for landing pages, campaign alignment, and conversion readiness across digital programs
- Strong expertise in multi-channel paid media strategy and activation frameworks
- Solid understanding of marketing technology ecosystems, including tracking, audience segmentation, and data flows
- Proven experience in program management and leading cross-functional initiatives across marketing, data, and product teams
- Ability to design repeatable processes, playbooks, and scalable operational frameworks
- Analytical mindset with experience defining success metrics and measuring program impact
Key Words: Paid Media Program Manager, digital marketing strategy, marketing operations, audience segmentation, first-party data activation, 6sense, demand generation, marketing automation, campaign frameworks, channel activation, program management, CRO, landing page optimization, B2B marketing, marketing analytics
U.S. Citizens, Green Card Holders, and those authorized to work in the U.S. for any employer will be considered.
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