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Digital Marketing Specailist
Job Description
Digital Marketing Specialist
Our client is a software powerhouse in the financial services industry, and they are looking for a Digital Marketing Specialist to join their team!
Location: St. Louis, MO (Hybrid Schedule of 3 days onsite, 2 days remote)
Pay: $63-68/hour W2
Here's what you will be doing:
Our client is a software powerhouse in the financial services industry, and they are looking for a Digital Marketing Specialist to join their team!
Location: St. Louis, MO (Hybrid Schedule of 3 days onsite, 2 days remote)
Pay: $63-68/hour W2
Here's what you will be doing:
- Creating compelling content, messaging, and emails for various purposes (e.g., newsletters, product announcements).
- Working closely with Product teams, managing A/B testing, and building email templates, nurture flows, and landing pages.
- Ensuring all emails adhere to brand guidelines and industry best practices.
- Maintaining accurate customer email lists, securing approvals, troubleshooting technical issues, and staying informed on regulations.
- Personalizing content to increase engagement and relevance, leveraging data and insights for optimal targeting.
- Monitoring key email metrics (e.g., open rates, click-through rates) and web metrics (e.g., landing page views).
- Generating performance reports, identifying improvements, and presenting to stakeholders.
- 5+ years of experience with email marketing, consumer marketing, copywriting, and content management systems (CMS)
- Experience with email marketing platforms like Salesforce Marketing Cloud, Hubspot, or BenchmarkONE.
- Experience marketing to end-consumers of products and solutions.
- Experience writing marketing copy and building consumer-facing emails.
- Experience working with web content management systems (CMS) to add and edit content.
- Experience working with marketing analytics platforms, including email and web metrics (e.g., Google Analytics).
- Knowledge of email best practices (A/B testing, deliverability).
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